First things first: Everyone wants to go viral, but not everyone will. That's not pessimism; it's reality. In today's hyper-connected world, going viral is the digital equivalent of catching a unicorn.

At Coffee Hour Marketing (CHM), our story is not just about a business; it's a journey of faith, vision, and determination. Founded on the principle that life is too short to spend in environments that drain you, CHM began as a leap of faith.

I’ve worked with some really amazing clients – most of which I knew nothing about their industry or product before writing website content or social posts. There's a strategy that can help you conquer this challenge with confidence.

I’ve always loved marketing tools. Now that I have to pay for them, I’m a little more choosy with which I use. I’m constantly adding or removing from this list, but this is what it looks like now.

In today's digital age, a strong online presence is essential for small businesses. A kick-ass Google Business Profile can make a significant impact on your brand visibility and customer connections. Why?

It’s no secret that social media is a significant factor in making your business grow. You probably won’t be surprised to know that there is still hesitation to invest in social media efforts, both organic and paid. Obviously, this is my profession, and I ALWAYS recommend social as a marketing tactic.

I asked ChatGPT how it could help me with my marketing and seo strategies. I was planning on editing this post around its answers, but then I thought...why? You’ll get more out of ChatGPT’s responses than my edited version.

Did you know that AI (Artificial Intelligence) can be a game-changer for small business owners? Even if you're just starting out or have limited resources, AI has some fantastic advantages that can fuel your growth, boost customer loyalty, and help you make smarter decisions.

Reviews are extremely important for your small business. Whether you want people to come in the door or are looking to book services for your clients, other customer experiences are vital to booking new clients.

Answering questions through video content, social content, and (my personal favorite) website articles is fine for your marketing strategy. Your users get the answers they need easily and (bounce) google loves it!

I’ll say it again and again if you aren’t finding new leads and new customers, you aren’t going to grow. But I don’t need to tell you the importance of your “regulars”. If you are losing as many old customers as fast (or even faster) as you add new ones, you aren’t growing or even maintaining.

When I googled this question to research for this article, the question came up second on the suggestions directly under “is email marketing effective.” Oh boy.

According to a study in 2020, 68% of consumers will stop using a local business if there is inaccurate information online. I’ve pulled together some tips to get you started.

Facebook is possibly the first place, besides Google, where customers or potential customers come looking for information about your business. Are you ready to answer questions your Facebook visitors have?

I really love to help people and businesses grow. So when I am overwhelmed by personal tasks or not excited to work, I reintroduce myself with the “Why”.

So many local brands love local advertising. While this can work for some companies, it can leave a lot to be desired for many. What do I mean by “local advertising”?

If you aren’t obtaining email addresses from your customers, I recommend putting together a plan to do that (let’s chat if you’re unsure how without annoying your customers). You may be wondering why it’s so important and what benefit it can give your brand. While there are SO MANY, below you’ll find the top three.

Facebook is a top social media platform for small business owners and consumers. Here are quick tips to make your Facebook efforts more successful for your brand.