Why You Need to Grow Your Email List Immediately

If you aren’t obtaining email addresses from your customers, I recommend putting together a plan to do that (let’s chat if you’re unsure how without annoying your customers). You may be wondering why it’s so important and what benefit it can give your brand.

While there are SO MANY, below you’ll find the top three:

Email Marketing is Not Dead

No matter what you hear, people are still opening emails and clicking on them. Yes, it’s harder to get in front of your customer but it’s not impossible. On the contrary, I’ve found that you’re most engaged customers or hottest leads will engage with emails you send them! What should you send? Coupons, new product updates, changes in times or business decisions, exclusive information for loyal customers.

Keep your brand top of mind on social

You can upload your customer list to Facebook/Instagram to target your most loyal customers with the right message at the right time. You can run ads specific to them that keep your brand top of mind and come back to you again and again.

Finding New Clients

Again on social media, you can use that customer list you uploaded to find people who may be more likely to become your customers by finding what’s known as a “look-a-like” audience. Basically, Facebook looks at your customer list and finds other people on Facebook that have similar profiles to them. It’s a great way to expand your brand and find new customers.