7 Quick Tips for Small Business Success on Facebook
Facebook is a top social media platform for small business owners and consumers. Here are quick tips to make your Facebook efforts more successful for your brand:
Don’t stress over budget. It’s worth testing; you can easily add or subtract as you go.
Spend time on your creative and ad copy. Putting time and effort into your creative (pictures and videos you use) and conversation with your customers will make a difference, I promise.
Understand your goals for the ad. Do you want to increase engagement with your brand? Sell more products? Grow awareness for your organization? Knowing this will help you optimize your budget.
Know who your audience is. I can’t stress this enough. Knowing your audience is the first step to finding the right things to say to them and ensures you’re finding them with your ads.
Use the data to enhance your organic posts. If you want to enhance your ads, look at your organic posts to help. Do they look the same? Are they working organically? Adjust your ads accordingly.
Be consistent in frequency. If your audience can’t trust when you’ll post, how can they trust your brand at all? It may seem like a big jump but for new customers, it’s not. Whatever your cadence of posting, keep it steady.
Engage and be responsive. Don’t just push content out to your followers, engage them. Ask their opinion, respond to comments, be quick to reply to DMs.