Why Isn't Anyone Clicking on Your Emails?
You've crafted a promotional email or newsletter with the precision of a Michelin-star chef preparing a gourmet dish. Yet, the silence in your analytics is deafening.
No clicks, no engagement—just the digital equivalent of tumbleweeds rolling across your screen. Why is your audience isn’t engaging? It could be one (or a few) of these common email marketing mistakes by small business owners:
Your Subject Line Could Use Some Spice
Imagine your subject line is the headline of your personal newspaper. If it reads like the obituary section rather than the front-page scoop, you've lost before you've begun. Be intriguing, be bold, but above all, be clear. Let your audience know what’s in the email and help them get excited about it – that's when they will open.
You're Playing Hide and Seek with Your Call to Action (CTA)
Your CTA is the hero of your email, so it needs to stand out like a sore thumb—only much more attractive. Make it bold, make it big, and for goodness' sake, make it obvious. If you’re sending out a promotional email, choose one main CTA and make that the highlight. You’ll want to add other options for your audience to click on, but those should be for loyal, invested readers – so not the highlight.
You've Mistaken Your Email for the Harry Potter Series
Harry’s story is undoubtedly a work of art, but your email isn't the place for epic fantasies. Get to the point and do it fast. Your audience has the attention span of a goldfish in a blender—snappy and concise wins the race.
It's Not You, It's Not the Right Time
Sending an email at the wrong time is like showing up to a party after everyone's gone home—it's just sad. Timing is everything. Experiment with different times and days to see when your audience is most receptive. It can take time to figure out the right time, but it will be well worth it.
Your Design is Stuck in the 00s
If your email design was inspired by Google's first decade, we have a problem. Your emails need to be visually appealing and mobile-friendly. In the age of smartphones, if your email doesn't look good on a 5-inch screen, it might as well be invisible. Make the buttons big enough to be found by a thumb navigating the newest iPhone. Keep the template clean, keep it simple, and please, no more Comic Sans and neon colors.
The Clicks Are Out There
Email is not dead as many people are shouting. But every email is a chance to make an impression; it starts with the subject line and ends with the page the audience sees when they make a click. Be bold, be brave, and above all, be modern. The clicks are out there—you just have to know how to grab them.